Mon De Rijck · Mon De Rijck, Carl's father
The Truc-Troc, 1975-1976: art for barter
The concept, the street communication, the archive photographs and all the press devoted to the first two Truc-Troc editions at Château Malou.
Concept: art for barter
On 14 June 1975, Mon De Rijck and Charline Mahy presented the first Truc-Troc at Château Malou in Woluwe-Saint-Lambert: around two hundred artists exhibited works exchangeable for any object or service, never for money. The press hailed it as a "world first".
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Communication: the street as a poster
The Truc-Troc was not announced by a poster campaign: promotion happened in the street and in the newspapers. A car covered with "le Truc-Troc" signs and topped by a sculpture drove around and parked in front of Château Malou; a trailer loaded with assorted objects showed, literally, what could be offered in exchange.
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Photos: the Truc-Troc at Château Malou
Archive photographs of the first Truc-Troc, in 1975, in the park and rooms of Château Malou: setting up the exhibition, the large red sculpture, the outdoor hangings, and the artists present, among them Manette Spiegels, Andrée Jacqumin, Joan Martí and Mon De Rijck.
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Truc-Troc press, 1975-1976
The press clippings devoted to the first two Truc-Troc editions at Château Malou.
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