Mon De Rijck · Mon De Rijck, Carl's father
Château Malou: Lending gallery, Truc-Troc, Art safari and Operation 500-5000, Labyrinth of Mirrors
Woluwe-Saint-Lambert, 1975-1977: at the heart of the castle, the artwork lending gallery, which Mon De Rijck kept in the spotlight through headline-making events, from the first Truc-Troc as a "world first" and the art safari turning the castle into a jungle to Operation 500-5000, then to the Miroir Labyrinthe exhibition in 1977.
1975 - Artwork lending gallery, Château Malou, Woluwe-Saint-Lambert
Archive photograph of the artwork lending gallery at Château Malou, Woluwe-Saint-Lambert, in 1975. Monumental sculptures and framed works are visible, with sculptor César Bailleux present.
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The Truc-Troc, 1975-1976: art for barter
The concept, the street communication, the archive photographs and all the press devoted to the first two Truc-Troc editions at Château Malou.
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1976 - "Artistic Safari" at Château Malou
To put the lending gallery in the spotlight, Mon De Rijck turned the castle into a jungle: a terracotta colonial helmet, lianas, animals from the Tervuren Museum and an "art hunt". All the Art Safari press, from the 1976 clipping to The Bulletin's "Cover Story".
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1975-1976 - Operation 500-5000
Among the actions run from Château Malou, the artwork lending gallery launched "Operation 500-5000": an exhibition-event bringing together works priced between 500 and 5,000 Belgian francs, to prove that buying a work of art was within everyone's reach.
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1977 - Mon De Rijck inside his "Miroir Labyrinthe" exhibition at Château Malou, among mirrors and hanging paintings
In 1977, Mon De Rijck presented an exhibition of works at Château Malou conceived as a pathway: "Miroir Labyrinthe". Mirrors and hanging paintings punctuated the installation, extending the playful experiments run from the artwork lending gallery and inviting visitors to lose themselves and be reflected in a maze of images.
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1976-1977 - Château Malou, day to day
Behind the events lay the day-to-day work: a desk covered in files, papers and rolls of plans, a constantly ringing telephone, and Mon De Rijck preparing each Château Malou happening, from the Truc-Troc to the art safari.
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