Mon De Rijck · Mon De Rijck, Carl's father
1975-1976 - Operation 500-5000
Among the actions run from Château Malou, the artwork lending gallery launched "Operation 500-5000": an exhibition-event bringing together works priced between 500 and 5,000 Belgian francs, to prove that buying a work of art was within everyone's reach.
Like the Truc-Troc, the operation belonged to the democratic patronage approach championed by Mon De Rijck and Charline Mahy: taking art out of speculative circuits and placing it in everyday life.
In February 1976, the press announced that Operation 500-5000 was leaving Château Malou for Amsterdam, then probably Paris: the Brussels initiative was going abroad.
Sources: Coupures de presse, 1975-1976 · Château Malou, Woluwe-Saint-Lambert