Jean-Pierre Mels

    Jean-Pierre Mels · Director of the Mirano Continental · event-maker

    Celebration in the service of a cause

    After the Mirano, Jean-Pierre Mels defined himself as a « metteur en fête »: strategic communications adviser, coordinator of public events, president of the non-profit Absolument from 2003 to 2013. He created the first « Nuit sans accident » with the Responsible Young Drivers, rolled out across twenty-five clubs in Belgium; the opening of the Fête de la Musique on the Place des Palais, the square turned into a giant dance floor facing the Royal Palace; and co-founded Bruxelles Champêtre in 2002, an ecological awareness event in the heart of the city.

    He also coordinated the organic markets of the Fête de l'Europe, the Fête du Vélo (Dring Dring), the Fête du Port de Bruxelles and the Fête de l'environnement, and co-founded the food stands of Mobilissimo, the sustainable mobility gathering.

    On Bruxelles Champêtre he was not alone: his partner on the event was Thierry Vandebroek, also a former KCC man, the company where Carl De Moncharline worked. It is a small world, and the paths cross: the same production school, moving from nightlife to public space.

    This is where the parallel with Carl De Moncharline's own path reads most clearly: by day as by night, we both worked as much at night as by day, non-stop in fact. The same conviction that a nightlife organiser's craft can serve a public cause. Carl extended it in his own way, notably with his road-safety campaigns. You think you inherit a trade; above all you inherit a way of seeing.

    Bruxelles Champêtre

    Bruxelles Champêtre album: the Place des Palais turned into a meadow, the producers' market, the farm in the city and the crowd, one September Sunday in Brussels.

    Bruxelles Champêtre / Landelijk Brussel logo, an ecological awareness event co-founded by Jean-Pierre Mels in 2002.
    Giant picnic on the lawn of the Place des Palais, facing the Royal Palace of Brussels.
    Families and groups of friends settled on the grass, between the stands and the Royal Palace.
    The temporary meadow and its white fences, set up for a day in the heart of the royal quarter.
    Overhead view of the village of stands: organic market, wine bar, producers and activities, along the Park of Brussels.
    Deckchairs and lawn in front of the Royal Palace, at the end of the day.
    A blue balloon above the deckchairs: the spirit of the day, the city turned green for a Sunday.
    The farm in the city: a child offers a handful of straw to a dairy cow.
    The piglet pen, one of the attractions most followed by children.
    Carriage rides with draught horses in front of the gates of the Park of Brussels.
    Baskets of organic fruit and vegetables displayed on straw, at the producers' market.
    The Bruxelles Champêtre photo booth: straw hats, gingham and speech bubbles announcing the date.
    The farmyard set up on the cobblestones: geese, ducks, turkeys and hens in the very centre of town.
    Bruxelles Champêtre, 21 September 2014
    Film of the 21 September 2014 edition: the Place des Palais and the Park of Brussels given back to pedestrians, producers and farm animals.Video published on the Bruxelles Champetre YouTube channel.
    Bruxelles Champêtre, 2014 TV advert
    The television advert announcing the 2014 edition of Bruxelles Champêtre.Video published on the Bruxelles Champetre YouTube channel.
    Bruxelles Champêtre 2017, La Deux advert
    The advert broadcast on La Deux for the 2017 edition of Bruxelles Champêtre.Video published on the Bruxelles Champetre YouTube channel.