Aldo Gigli · Co-founder of the Mirano Continental · set designer and graphic artist
The Importance of Fashion at the Mirano
The Mirano Continental was not just a nightclub. During the 1980s, the club regularly hosted fashion shows, contests and evenings centred on modelling, bringing fashion and live performance into the world of Brussels nightlife.
Among these events, the 'Devenir Mannequin' contest remained in the venue's memory: a stage used to DJs and spotlights became, for one evening, a podium where the public met the world of fashion.
The Belgian press followed this contest for years, from the 'helping hand' described by Le Soir in 1992 to its opening to 15-30 year-olds in 1999: a springboard for young people dreaming of the profession, in Belgium and internationally.
In 1983, RTBF devoted a report to the “Devenir Mannequin 83” contest at the Mirano, with journalist Joseph Lewkowicz. On 12 December 1989, the magazine Marie Claire organised a fashion show at the Mirano around model Dominique Goossens, watched by Carl De Moncharline, who would gradually succeed him from 1991.
Another Marie Claire show was held at the Mirano in 1986 or 1987, captured by Michel Godfroid Meding, then a beginner photographer. He recalls: “My friend Renaud, a model at New and a barman there, had given me an invitation. I was placed on the balcony next to the lighting operators with my monopod, the Contax RTS 2 and the 300 mm Carl Zeiss (no autofocus), 160 T film pushed to 640 ISO.” His pictures, shot from the balcony in very low light, bring back the exact atmosphere of those evenings: saturated colour, grain, movement.
The album below brings together the surviving fashion show photographs from the archives: the Marie Claire shows of 1986-87 and 1989, Charles Dorfeuil's 1983 autumn-winter presentation and 1980s catwalks, from the science-fiction set to the golden lamés.
Photo album: fashion shows at the Mirano Continental, 1980s. Photos © Olivier Hennebert, © Mark Stevens and © Michel Godfroid Meding, some credits: DR. Click the picture to browse the album.
Report transcript
RTBF news presenter: Another segment offered by our colleagues at RTBF Brussels. A contest whose theme is “Becoming a model”. You be the judge.
Joseph Lewkowicz: The other evening, at the Mirano in Brussels, the suspense could be read on the faces. Twelve boys and twelve girls were taking part in the “Devenir Mannequin” contest.
Make-up artist: Everyone is here. Everyone is here.
Show manager: At the end of the show, Robert Malengreau, the presenter, will call you one by one by your names and you will go and introduce yourselves.
Robert Malengreau: “Devenir Mannequin”? It means wanting to play the game. Wanting to do something that sometimes seems impossible, that often seems impossible in Belgium.
Joseph Lewkowicz: Why does that seem impossible in Belgium?
Robert Malengreau: No, back in 69, when we created this, when I talked about it to the agencies (at the time there was one modelling agency) and when they talked to me about it, they talked about it as a dream. I mean: going to New York, Paris… Models in Belgium simply did not exist. And I was convinced that in Belgium there were absolutely very pretty girls, very handsome guys who wanted to do this job.
Joseph Lewkowicz: Dominique Fache, what is at stake in this “Devenir Mannequin 83” contest?
Dominique Fache: It is a challenge we are throwing at public opinion, because in Belgium this profession is absolutely not recognised as a valuable one at the moment.
Joseph Lewkowicz: You run a modelling agency. Do houses like yours hire these young people afterwards, when they win contests like this?
Dominique Fache: Absolutely. The people we are going to try to make win tonight are guaranteed a career. It will also depend on them. A theoretically international career.
Joseph Lewkowicz: So, what is a model to you?
Dominique Fache: A model is not only 50% looks, it is also 50% mindset.
Joseph Lewkowicz: Do you believe it is a profession with a future in Belgium or even elsewhere?
Robert Malengreau: There is more and more future everywhere. Because in this profession, new faces are needed all the time. People need to be renewed all the time. It is terrible too. It is quite a terrifying law, the law of this profession. But it is there, there is nothing to be done about it.
Report transcript
Dominique Goossens: Frank, could you bring me a chocolate, anything, something to eat when I'm starving? Yes, I know. If the make-up is beautiful, and he does it as usual, that's already very good; I'll already feel in great shape to begin. It's very important. Today is really the summit in Brussels. It's the event to see. It's the event to live.
Dominique Goossens: It's also the event to do for a model tonight.
Dominique Goossens: Do I like all the clothes I wear? In general, yes, but it's not always the truth, but that's not our problem. That's not what we should think about. You have to know, even if we don't like them, the sine qua non is to wear it well and above all to sell it. That's why we're here.
Dominique Goossens: The accessory is what makes the outfit. It's essential. The accessory, I mean a simple black dress. It can be very beautiful, but it will be much more beautiful if the hat you wear it with is adequate.
Etienne Russo, from the Mirano to Villa Eugénie
One name cannot be left unspoken at the end of this chapter: Etienne Russo. Artistic director of the Mirano before Carl De Moncharline, who would gradually succeed him from 1991, he directed the fashion shows and ran the Smirnoff Fashion Award, whose finals were held in the former cinema on the chaussée de Louvain. For him, fashion was never one activity among many: it was his natural ground, and the club offered it to him as a laboratory.
It was alongside Aldo Gigli that Etienne Russo saw his first grandiose sets come to life. One evening remains emblematic: “The Abysses”, on 25 June 1992, an underwater set designed by Aldo that took over the club, with the Great Whale turned into a bar. The rediscovered poster, signed by Patrick Gennaro Avella and not by Aldo Gigli, is now the precious visual record of this universe, of which no photograph of the set appears to have survived. Years later, watching the scenography of a great Villa Eugénie fashion show, the seabed unfolding there raises a smile: the dream had already happened, one night, at the Mirano.
When Etienne Russo left the Mirano to fly on his own, the career that followed became unique in the world: Villa Eugénie, the first Dries Van Noten show in Paris in 1991, then hundreds of productions for Chanel, Hermès, Louis Vuitton, Dior Homme, Moncler and so many others. But something was born here, in this place where Aldo Gigli knew how to turn a drawing sheet into party architecture: it is no exaggeration to say that the Mirano allowed his first dreams to hatch.
Carl De Moncharline also inherited from Etienne Russo a standard that never left him: a perfectionism pushed beyond perfection, a care for detail down to the invisible. It is a line Carl tried to hold throughout his career, in another register, large-scale public events, but with the same conviction: the care given to what the audience will never notice is precisely what gives an evening its greatness.