Aldo Gigli

    Aldo Gigli · Mirano Continental联合创始人·布景设计师兼平面设计师

    米拉诺胶囊:夜之香气

    The Mirano did not only occupy Brussels nightlife: it found its way into people's wallets. At the door, when a customer was not a member and paid the entry fee, change was given back in a small transparent plastic capsule that has turned orange over time (it is now more than thirty years old), scented and bearing the club's logo. The object, both coin holder and business card, slipped into the pocket and travelled with its owner all over the city.

    手握那个胶囊,对发现它的人来说,意味着它的主人认识米拉诺。它让每一枚找回的硬币都成为一种归属的徽章,一缕在白天弥散的夜之香气。这是一种无声、亲密、近乎大胆的广告:俱乐部不买海报,它只是行走在人们的口袋里。

    这枚1991年的胶囊见证了 Mirano 团队的集体创造力:即使是最微小的细节,也成为将日常转化为标志的机会。它与俱乐部的海报和邀请函同属于一个视觉世界。