Mon De Rijck · Mon De Rijck, padre de Carl
El Truc-Troc, 1975-1976: arte para el trueque
El concepto, la comunicación callejera, las fotografías de archivo y toda la prensa dedicada a las dos primeras ediciones de Truc-Troc en Château Malou.
Concepto: arte por trueque
On 14 June 1975, Mon De Rijck and Charline Mahy presented the first Truc-Troc at Château Malou in Woluwe-Saint-Lambert: around two hundred artists exhibited works exchangeable for any object or service, never for money. The press hailed it as a "world first".
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Comunicación: la calle como cartel
The Truc-Troc was not announced by a poster campaign: promotion happened in the street and in the newspapers. A car covered with "le Truc-Troc" signs and topped by a sculpture drove around and parked in front of Château Malou; a trailer loaded with assorted objects showed, literally, what could be offered in exchange.
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Fotos: el Truc-Troc en Château Malou
Archive photographs of the first Truc-Troc, in 1975, in the park and rooms of Château Malou: setting up the exhibition, the large red sculpture, the outdoor hangings, and the artists present, among them Manette Spiegels, Andrée Jacqumin, Joan Martí and Mon De Rijck.
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Prensa del Truc-Troc, 1975-1976
Los recortes de prensa dedicados a las dos primeras ediciones de Truc-Troc en Château Malou.
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