Maasmechelen Village & Brussels Fashion Days

Jeanie Keogh takes a sneak look at new Belgian talent Brussels Fashion Days is rolling up its sleeves to present the latest design collections over the week-end of October 17th to 19th, turning the city into a style hub for the third year running. This season they are teaming up with Maasmechelen Village to create a post event pop-up store featuring the new collections fresh off the catwalk. The collections will first be available at a pop-up store in Brussels throughout the three-day event and then will move to Maasmechelen Village. The luxury outlet village, located a little over an hour's drive outside Brussels, will offer up one of its boutiques for Brussels Fashion Days to convert into a temporary store for ten days only. As from October 21st, the eager fashionista can pop over to get their pick of the up and coming trends from young Belgian designers, as well as have the unique chance to grab iconic and black label pieces from major labels that are exclusively in stores for the duration of the international fashion season. If you find yourself in Maasmechelen and not in Brussels during Brussels Fashion Days, Maasmechelen Village has other events going on during the fashion fever. It will host hair demonstrations by Corbeille featuring up-dos and style tricks as well as make-up consultations in the fall colours in studios set up for the occasion. You can also take a stroll outside through an open air fashion photography exposition curated exclusively for Maasmechelen Village for its fall campaign fittingly called The New Chic, which is ongoing throughout the month of October. It is here that you will see 12 photos from the cutting-edge work of renowned fashion photographers Kurt Stallaert, Suzanne Rensink, Luc Praet and Annabel Sougné. More fashion photography will be exhibited at the Maasmechelen Village's display cabin at The Egg in Brussels for people to visit in the down time between shows and while ruminating on the latest designs they've seen. This new collaboration between the luxury outlet village and the Brussels fashion show organizers is to promote young Belgian talent. “It is the first time we are working in cooperation with the BFD and the reason why we did that is simply because we thought there was an obvious link between what we are doing and what Brussels Fashion Days is trying to implement,” says Maasmechelen Village Marketing Manager Claire Baillet. “IT'S ABOUT DISCOVERING SOMETHING NEW, THE BEST OF THE BEST”